Sunday, February 17, 2008

Business Greeting Card Imagery - Shelf Life Rules

We are pleased to have developed relationships with 30 great photographers from North America, Japan and Europe, who have all graciously agreed to license to us what we consider to be some of their career best work. We are purposefully choosing only those images that are timeless and classic, as opposed to what the competition offers, which is usually silly, forgettable and seasonal.

You will not see the typical ‘stock’ images here. These artists sell signed prints of these images in galleries around the world, and are published in prestigious magazines such as National Geographic. So, we are putting in place an unprecedented collection of fine art photography that will maximize the shelf life of your client cards.

The quality of color produced by our Hewlett Packard Indigo printers is truly amazing, making all of these card images extremely difficult to throw away. Rather the likely reaction by your clients is to keep your cards prominently displayed on the desktop. Don’t be surprised to hear that the card has been framed. It’s happened many times.

This has been a great year for discovering new talent.


Check out our gallery for more of the work of Seattle based photographer Doug Landreth, whose awesome Christmas image is featured on the cover of our new catalog. We have licensed a dozen of his images for you to consider as client cards. Fine art photographers often 'swap images. I had the pleasure of swapping one of my images for one of Doug's flower images. We have it hanging in our kitchen!